MARKETING PLAN 1 Price: $450 6-week marketing plan prior to book launch (2-3 weekly posts on our social media platforms such as Facebook, Twitter, and Instagram + 5 original graphics for author to share on his social media profiles). 3-week marketing plan for after book launch (2 weekly posts on our social media platforms). 5 original graphics Feature in Above The La Blog Feature on Above The La Live leading up to book launch. 2 book reviews A book launch is the activity created around the publication of a book, either traditionally or digitally. The launch is designed to attract attention to the title, sell copies, boost the discovery of a new author or alert fans to new work from a favorite author.